Why Love All

Love All (TM) is a women-owned and designed American tennis clothing and accessories company focused on vintage inspired tennis designs.

Harvard Business School graduate and sports enthusiast Kate Davis founded Love All (TM) in 2021 after seeing the need for high quality apparel inspired by the aesthetics of vintage sportswear. She has created a unique interpretation of traditional women's essential golf, tennis and swim items, with a mix of vintage touches and unique fabric combinations.

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From Court to Cafe

#1 Sports Brand for timeless style

Love All was created for women who want to feel confident, comfortable, and chic both on and off the court.

Love All Tennis

Love All Swim

Love All Lifestyle

Winners Wear Love All

The one brand I go to for timeless style

— Kelly P., New York City

A Life Shaped by Sport, Style, and Entrepreneurship

Our Story

1980s

Childhood in New York

Founder Kate Davis grew up in New York City, where tennis, travel, art, and fashion were all part of everyday life. Summers were spent playing tennis with family and friends, learning that sport was never just about competition. It was about confidence, connection, joy, and community.

1980s

Summers in Maine

From an early age, Kate was drawn to classic American style: country club summers, vintage tennis silhouettes, elegant women who looked polished yet effortless, and clothing that felt feminine without sacrificing comfort.

1980s

Spring in Meribel

Winters often meant skiing in the French Alps during school spring breaks. Those trips to France left a lasting impression. The effortless elegance of alpine culture, women in chic knit sweaters and tailored ski wear, long lunches on sunny terraces after mornings on the slopes, and the idea that sport and style naturally belonged together all became early inspirations for the Love All aesthetic.

1990s

Sailing at College

That passion for sailing continued into college, where Kate competed on the varsity sailing team at Harvard University. Balancing athletics with academics reinforced her belief that sport shapes confidence, resilience, friendships, and identity far beyond competition itself.

Those experiences became the foundation for Love All:

A brand inspired by classic sport traditions, timeless style, and the idea that the best athletic clothing should move beautifully through every part of life.

2021

Founding Love All Tennis

In 2021, Kate founded Love All Tennis. The vision was simple:

Create vintage inspired sportswear with modern performance fabrics and inclusive fits for real women.

The brand quickly resonated with women looking for something different:

Timeless rather than trendy.

Elegant rather than aggressive.

Comfortable without sacrificing style.

Love All Tennis became known for retro inspired silhouettes, feminine details, flattering fits, and pieces designed to transition effortlessly beyond sport.

2024

Growing Into Love All

What began as a tennis brand quickly evolved into something larger.

Love All became a lifestyle rooted in movement, optimism, inclusivity, and timeless style.

The company expanded into golf, swim, ski, lifestyle, and children’s collections under the Love All umbrella, each inspired by the same philosophy:

Sport should feel joyful, welcoming, and beautifully lived in.

Today, Love All continues to grow as a modern American sportswear brand inspired by heritage style, everyday elegance, and the belief that style should make every woman feel confident, comfortable, and included.

2025

Our Ethos

At Love All, we believe:

Sport is for everyone.

Style should feel timeless, not disposable.

Women deserve clothing that fits and flatters real life.

Confidence begins with feeling comfortable in your own skin.

The best moments happen both on and off the court.

And above all:

It starts with love.

From Court to Cafe

Winners wear Love All