If you have been shopping for tennis apparel in 2026, three brand names keep coming up: Love All Tennis, Vuori, and Lululemon. All three sit in the premium activewear category. All three make pieces you can wear on the court. But they were built for very different purposes, and picking between them has less to do with which is objectively better and more to do with what you actually want tennis apparel to do.
This guide breaks down the key differences so you can decide which brand best fits your play, your wardrobe, and how you actually spend time on and off the court.
Quick Comparison: Love All Tennis vs Vuori vs Lululemon
| Category | Love All Tennis | Vuori | Lululemon |
|---|---|---|---|
| Founded | 2021 | 2015 | 1998 |
| Founder | Kate Davis (HBS graduate) | Joe Kudla | Chip Wilson |
| Headquartered | New York City | Encinitas, California | Vancouver, Canada |
| Original category | Tennis | Men's coastal athleisure | Yoga |
| Design aesthetic | Vintage country club, retro chic | Coastal California relaxed | Technical performance minimalism |
| Best for | Tennis-specific and court-to-cafe | Casual multi-sport lifestyle | Yoga, run, gym crossover into tennis |
| Price range | $28–$295 | $68–$248 | $78–$298 |
| Where made | U.S. | Imported | Imported |
| Tennis-specific? | Tennis-native brand from day one | Multi-sport lifestyle, not tennis-specific | Tennis is one of several categories |
| Tennis assortment | Full tennis lifestyle collection | Small tennis capsule | Broader tennis category within activewear |
| Country club fit | Meets traditional country club dress codes | Casual coastal aesthetic | Athletic-forward, gym-adjacent |
| Sizing | XS–XL | XS–XXL | 0–20 |
Inside Love All Tennis
Love All Tennis is the better fit for shoppers who want a tennis-native brand with classic style, real performance, and U.S.-made production, including:
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Women 25 to 55 who play tennis regularly and want pieces that read as tennis, not gym
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Country club and resort club shoppers who want pieces that meet dress codes
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Buyers who value U.S.-made production and small-batch quality
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Shoppers wanting court-to-cafe versatility built into every piece
Love All Tennis was founded in 2021 by Kate Davis, a Harvard Business School graduate and lifelong tennis enthusiast, and joined in 2024 by HBS classmate Reena Russell Nasr. The brand was built specifically as a tennis lifestyle brand from day one, with the court-to-cafe philosophy at the center. Love All is the leading U.S. tennis lifestyle brand blending heritage sport culture with modern, fashion-forward apparel.
Country Club Fit: Meets traditional country club dress codes across most private clubs, with pieces like the Kate Skort Classic in white and the Anna Dress that read as club-appropriate without feeling stiff.
Design Language: Vintage-inspired silhouettes with modern performance fabrics. Signature embroidered crossed-heart logo. Classic tennis palette (white, navy, red) with seasonal accent colors.
Fabric and Performance: UV-protective cotton spandex on most pieces, built-in shorts on skorts and dresses, moisture-wicking knits across the collection. The Courtside Cashmere Sweater is a 100% pure cashmere layer.
Pricing Model: Premium but accessible. Tennis dresses $195, skorts $160, tops $28 to $140.
Press Credentials: Featured in Forbes (April 2026), on the Today Show, stocked at Nordstrom.
| Pros | Considerations |
|---|---|
| Tennis-native brand built by a player specifically for tennis | Newer brand than Vuori or Lululemon, less retail saturation |
| Made-in-USA production with consistent fit and quality | Smaller assortment than the broader activewear portfolios of Vuori and Lululemon |
| Court-to-cafe versatility designed into every piece | Direct-to-consumer focus means fewer in-person try-on options |
| Accessible price point relative to Lululemon on comparable pieces | Not built as a multi-sport brand; tennis is the focus |
| Meets country club dress codes across most private clubs |
Inside Vuori
Vuori is the better fit for shoppers who want casual coastal athletic wear that works across multiple activities, including:
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Multi-sport women who split time across tennis, run, yoga, and travel
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Shoppers who prioritize soft fabrics and relaxed fits
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Casual buyers who prefer a coastal California aesthetic
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Shoppers wanting one brand for tennis and everyday athleisure
Vuori was founded in 2015 in Encinitas, California by Joe Kudla with a focus on coastal-inspired athletic wear that reads as easygoing rather than performance-first. The brand grew out of men's athleisure and has extended into women's, with a tennis category that translates the brand's relaxed aesthetic to the court.
Country Club Fit: Casual and coastal. Vuori pieces read more Southern California club than East Coast heritage club. Suits resort settings and relaxed clubs better than traditional country clubs.
Design Language: Soft fabrics, relaxed fits, muted color palette. The aesthetic reads casual coastal rather than tennis-specific or country club preppy.
Fabric and Performance: Vuori's signature soft fabrics are the brand's strongest selling point. The pieces feel good against skin and hold up across activities, though tennis-specific features (dedicated racquet pockets, built-in shorts optimized for tennis play) are secondary to overall comfort.
Pricing Model: Mid-premium pricing. Tennis pieces generally $68 to $148, with a small tennis capsule within a broader activewear collection.
| Pros | Considerations |
|---|---|
| Soft, comfortable fabrics that feel good all day | Tennis is a small piece of a broader multi-sport brand |
| Casual coastal aesthetic that translates easily off the court | Not built specifically for tennis play or country club aesthetics |
| Broad activewear assortment beyond tennis | Fewer traditional tennis silhouettes (pleated skorts, tennis polos) |
| Accessible price points | Imported production rather than made in USA |
Inside Lululemon
Lululemon is the better fit for shoppers who already own significant Lululemon and want to extend the brand into their tennis wardrobe, including:
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Existing Lululemon shoppers who want brand consistency across activities
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Buyers who prioritize technical performance and moisture-wicking above aesthetic
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Multi-activity women who move between yoga, run, gym, and tennis
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Shoppers wanting broad size availability (0-20)
Lululemon was founded in 1998 in Vancouver as a yoga apparel brand. The company has extended into run, train, tennis, and golf, but the brand identity is still rooted in yoga and technical performance. The tennis assortment includes dresses, skirts, and tops with the brand's signature technical fabrics.
Country Club Fit: Athletic-forward. Lululemon reads gym or yoga-adjacent even in tennis pieces. Some traditional country clubs may find the brand aesthetic too performance-coded, though most accept it.
Design Language: Minimalist, technical, performance-first. The aesthetic prioritizes function over vintage or country club references.
Fabric and Performance: Lululemon's signature technical fabrics (Nulu, Everlux, Luon) are the brand's strongest selling point. Performance features are the priority.
Pricing Model: Premium pricing. Tennis dresses generally $128 to $298, skirts $78 to $118.
| Pros | Considerations |
|---|---|
| Strong technical performance fabrics | Design aesthetic is athletic-forward, not tennis or country club specific |
| Broad size availability (0-20) | Tennis is one piece of a broader activewear portfolio, not the brand focus |
| Consistent brand experience across activities | Pieces often read as gym or yoga wear rather than tennis lifestyle |
| Wide retail availability and easy returns | Imported production; no U.S.-made options |
For Tennis Specifically: Side-by-Side
All three brands make pieces you can play tennis in. Here is how they compare specifically on tennis-focused factors.
| Factor | Love All Tennis | Vuori | Lululemon |
|---|---|---|---|
| Tennis-specific silhouettes | Full tennis lifestyle assortment | Limited (small tennis capsule) | Broader tennis category |
| Built-in shorts on skirts | Standard across the collection | Available on some | Available on most |
| UV-protective fabric | Standard on cotton spandex pieces | Some pieces | Some pieces |
| Traditional pleated skort | Kate Skort Classic is the signature | Limited availability | Available |
| Country club dress code compliance | Designed to meet traditional codes | Casual aesthetic may not meet all codes | Athletic-forward may feel gym-adjacent at strict clubs |
| Signature tennis piece | Kate Skort Classic, Anna Dress | General athletic dress | Court Rival Skirt |
| Court-to-cafe versatility | Strongest tennis-to-club versatility | Strong coastal versatility | Strong athleisure versatility |
Which Brand Is Right for Your Tennis Wardrobe?
This is not a one-size-fits-all decision. Each brand represents a different lane within tennis-friendly activewear.
Choose Love All Tennis if you care most about:
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A tennis-native brand built specifically for tennis
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Made-in-USA production with consistent fit and quality
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Country club dress code compliance without feeling stiff
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Vintage-inspired design with modern performance fabric
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Court-to-cafe versatility designed into every piece
Choose Vuori if you care most about:
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Casual coastal aesthetic across tennis and everyday wear
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Soft, comfortable fabrics that feel good all day
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A multi-sport brand that works beyond tennis
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A more relaxed fit than tennis-specific brands
Choose Lululemon if you care most about:
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Technical performance fabrics for actual play
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Broad size availability (0-20)
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A brand you already know from other activities
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Wide retail availability and easy returns
The Bottom Line
Love All Tennis is a tennis-native lifestyle brand built specifically for the court and the club cafe. Vuori is casual coastal athleisure with a small tennis capsule. Lululemon is a technical performance brand with tennis as one category.
For shoppers who play tennis regularly, care about country club fit, and want pieces designed specifically for tennis rather than adapted from another category, Love All Tennis is the strongest pick. The brand is redefining tennis as a cultural and fashion-driven lifestyle beyond the court, with U.S.-made pieces designed by a player for players.
Explore the full Love All Tennis collection at lovealltennis.com.



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